News

Posted on | LBB Online

Count Us In

一个女教师的自述Inspiring global movement, ‘Count Us In’, aimed at mobilising citizens to act on climate change, was launched by actors Priyanka Chopra and Chris Hemsworth at the TED Countdown. Lintas Live, the digital-first creative PR agency of MullenLowe Lintas Group, supported the launch of this global initiative in India and uniquely set in motion a digitally…

Posted on | Adweek

When Your Accent Is Not On Brief

一个女教师的自述A diverse workforce is not a new ad industry mandate. But these past few months, practically all major businesses are rushing to become diverse. Many may be doing so just to prove to the outside world that they’re not one of those “all-white-male toxic agencies” everyone is pointing fingers at. Of course, far too many do fall into…

Posted on | Exchange4Media

All Of Google, For All Of You

After a gap of two years Google has come up with an ad campaign for their smart speaker, the Google Nest Mini. While ‘voice integrations’ through smart speakers are becoming an important tool for advertisers, Google is using a fair bit of advertising to further sell its smart speaker range, this time through a digital…

Posted on | Insider Latam

In Search Of A Fairer World

Juan Alonso Torres, Director of ABInBev’s Portfolio of Non-Alcoholic Brands Portfolio in Colombia, tells Insider Latam how the company is generating positive change with campaigns that target real issues that affect their consumers.  ABInBev, the largest brewery in the world, has an important headquarters in Colombia that not only covers the beer segment but also several…

Posted on | Business Review

MullenLowe Romania Appoints Silviu Antohe

MullenLowe Romania has announced the appointment of Silviu Antohe as Executive Creative Director, a position from which he will coordinate the creative operations of the agency. “In our industry, it is essential to be agile, proactive, and have an entrepreneurial spirit. I just described Silviu, who, through his passion for the profession has, won everyone’s…

Posted on | MediaTel

The Four Corners Of Commerce

一个女教师的自述In advance of Mediatel’s Future of Brands: Ecommerce next week, Mediahub’s UK CEO Danny Donovan assesses how the four corners of commerce impact our everyday retail behaviour. Even with a new lockdown in place, we are about to enter the fiercest retail period of the year. If you’re a commerce brand, whatever you are selling, assuming you…

Posted on | Exchange4Media

We Need This Diwali

一个女教师的自述Godrej Hit has unveiled a new festive digital film for Lal Hit, the brand’s offering to kill cockroaches. The pandemic has cast a shadow of gloom over festive celebrations in India with gatherings being limited and a general subdued air.  However, with Diwali just around the corner there is a definite sense of celebration and optimism…

Posted on | Muse by Clio

Scary Places

一个女教师的自述Burger King’s Halloween Ads Show Creepy Abandoned Wendy’s and McDonald’s. Haunted by their lack of flame-grilling in a past life. Burger King is a big fan of trolling its rivals on Halloween. Who could forget Scary Clown Night, or the time BK dressed up as McDonald’s in Queens? This year, BK and agency MullenLowe U.S. are pulling another…

Posted on | LBB Online

A Gap In The Market

How a Rise in Social Media Consumption Pushed MullenLowe Lintas Group to Rebrand their PR Offering into a Digital First Agency. As mobile phone consumption of media grows MullenLowe Lintas spotted a gap in the market to merge creativity and PR, writes LBB’s Natasha Patel. There is plenty to be said on how much we,…

Posted on | Shots

Festive Foresight

一个女教师的自述Festive foresight; predicting the creative output this Christmas. With a year to forget behind us, and no immediate sense of optimism for 2021, Ayesha Walawalkar, CSO at MullenLowe Group UK, examines the uncertain territory into which this year’s crop of Christmas commercials will be thrust. Making a great Christmas campaign is always a challenge, but usually one that agencies look…

Posted on | MediaPost

New Breed Of Budget Shopper

一个女教师的自述Gone is the stereotype of the female coupon-cutter: since January 2020, today’s budget-conscious consumers have evolved to include 14% more men and 60% more parents, according to a new study by Mediahub. A survey that the study is based on found these budget shoppers (some 42 million in all) are mostly Millennial and affluent, with…

Posted on | MediaNews4U

A Mileage Benefit

TVS Sport is one of the popular commuter motorcycles in the Indian market since its launch in 2007. It plays a significant role in Indian Commuter Motorcycle context with respect to the entry-level segment. Consistently the brand remained true to its core brand promise of “Mileage” & creates delight to its consumers. Driven on the…

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