Posted on | Campaign Live

Helping Vs. Branding

一个女教师的自述Helping vs branding: strategies that work (and those that don’t) Brands have gone the extra mile to address Covid-19, with varying levels of success. With the out-of-home industry facing difficult times and cinemas shut, brands are trying their best to navigate this strange and uncertain climate. As daytime TV viewership reaches new heights, ITV revived last year’s “Britain get talking” campaign…

Posted on | LBB Online

Only Boring People Get Bored

一个女教师的自述Loren Cook and Bronwyn Sweeney are a senior creative team from MullenLowe in London. They’ve never been apart for more than two weeks. Seems like they’re coping just fine… Bronwyn Sweeney When I was a kid, living in the days before the internet, my dad used to say, “Only boring people get bored” if I…

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During this difficult time, staying connected feels more important than ever. Check out LOLA MullenLowe’s latest work for PG Tips showing virtual kindness and how we can find new ways to get together.

Posted on | Creativebrief

Stay Home

UK creative industry leads the way with global Stay At Home campaign A team of volunteers, and MullenLowe London have created a global campaign to encourage people to stay at home amidst the coronavirus crisis. The message to stay at home has not been getting through. Despite the UK being on lockdown, people continue to…

Posted on | Boston Globe

Changing The Mindset

Here’s how local CEOs and business leaders acted as the COVID-19 crisis spread Decisive action and reassuring customers and employees become paramount as selling takes a back seat The public health emergency that is COVID-19 is testing the mettle not only of political leaders but also the heads of organizations big and small. The financial…

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COVID-19 Brand Tools

一个女教师的自述MullenLowe U.S. has counselled and strategized on behalf of all of their clients to ensure that they are creating relevant and sensitive approaches to marketing during the COVID-19 crisis. The agency is sharing some of their most useful tools during this time to help others, from consumers to small-business owners to large brands, marketers of…

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一个女教师的自述La Boa de Isaac (Issac’s boa) is an eclectic group of friends, Argentine creatives, professional musicians and part-time musicians, who used to meet every Sunday at “Isaac’s bar”. Created by Tomás Ostiglia, ECD at LOLA MullenLowe, they named themselves after the owner who is a legend of the Buenos Aires underworld and boa constrictor expert. They…

Posted on | Adobo Magazine

How Creative Agencies Are Adapting

Insight: Leigh Reyes, Mullenlowe PH President & CPO, on How Creative Agencies Are Adapting to the COVID-19 Lockdown We are now on Week Two of the Luzon-wide community quarantine, with public transportation still limited, while offices are encouraged to function with a skeletal team, or work from home. This does not exclude the local advertising community, whose…

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It’s In Our Hands

一个女教师的自述MullenLowe SSP3 has brought together two of their clients, ABInBev’s Bavaria Beer and leading producer of home cleaning products, Simoniz Co, to make antibacterial hand gel at a time when it is needed more than ever. Simoniz stopped all production of their main range of products to produce antibacterial hand gel, using alcohol donated by…

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Sew Good

Following the MullenLowe NOVA Awards Manila, MullenLowe Group Philippines donated several sewing machines to #ProjectJoseph set up through the NVC Foundation, a foundation that was established to harness the power of private citizens to creative positive and lasting change in their communities. Now, the proud owners of these sewing machines are using them to sew…

Posted on | Financial Express

Corona Se Mat Darona

As the number of cases of coronavirus continues to grow in the country with Maharashtra being one of the most affected areas, the Brihanmumbai Municipal Corporation (BMC) initiated a new campaign ‘Corona Se Mat Darona’. Conceptualised by Lowe Lintas, the outdoor campaign aims to address the lack of awareness among the people of the state…

Posted on | The Drum

Help Save Lives, Stay At Home

Following the Prime Minister’s televised address at the start of the week, where he announced stricter measures to combat the spread of the coronavirus outbreak, the NHS has unveiled the next phase of its expanded coronavirus public information campaign to reinforce his message. On Monday (23 March) Boris Johnson addressed 27.1 million people in the country,…

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