一个女教师的自述Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.
一个女教师的自述The latest installment tells the tale of how NHS England launched a recruitment push despite economic uncertainty from Brexit in early 2019, which led to a cut in budget from the Treasury.
The campaign from MullenLowe Group UK not only surpassed targets, they beat all metrics year-on-year despite the decrease in media budget. The film features real nurses working in real hospitals, including those working in mental health, district nursing, A&E and learning disabilities.
Lovisa Silburn, creative director at MullenLowe London, discusses how the project came about and the success it saw, including winning the Grand Prix at .
一个女教师的自述This article was originally published on