Stay Home Posted on | Creativebrief


UK creative industry leads the way with global Stay At Home campaign

A team of volunteers, and MullenLowe London have created a global campaign to encourage people to stay at home amidst the coronavirus crisis.

一个女教师的自述The message to stay at home has not been getting through. Despite the UK being on lockdown, people continue to leave the house for non-essential reasons.

Recognising that clear simple messaging could save lives, a volunteer team from across the advertising industry has brought together a clear campaign which is now being used across the globe. Just last week, Mary Langan, Founder and Director of Nua Training, asked if the advertising industry could unite and come together to tackle coronavirus and outdoor media owners have risen to the challenge.

一个女教师的自述Fiona FitzGibbon, Founder of Diversiffi Media led the charge and worked with creatives John Dean and Gary Marjoram at MullenLowe London who created consistent direct messaging, which will work across all Digital Out of Home formats. MullenLowe created the campaign on a pro-bono basis; with eight simple, witty but direct messages, crafted specifically for OOH but which are transferable across the globe.

Already live across the UK and a number of European markets, with the US expected to go live in days, this is the first Stay at Home campaign to run across multiple countries.

一个女教师的自述To ensure this life saving message gets to as many people as possible, the volunteers behind the campaign are calling for more media owners to donate space. As Langan explains, “To make the impact and difference this campaign was intended for, we need to get more media operators involved across the UK and the world. Every country is facing the same issue. We need to act quickly to save more lives.”

To donate space for the campaign please contact Fiona at fiona.fitzgibbon@diversiffi.co.uk

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